What a time to be alive! As the Sober Curious Movement continues apace, the choices for people choosing not to drink are really starting to thrill the tastebuds. We’ve got you covered when it comes to non-alcoholic alternatives to Prosecco and Sauvignon Blanc, of course, and we can even stand shoulder to shoulder with the best non-alcoholic ciders. But we have to hold our hands up and admit defeat when it comes to non-alcoholic lager.
As a non-drinker of some 12 years, your humble scribe can remember a time when Kaliber was pretty much the only option. Since then, we’ve seen long periods dominated by Becks Blue and, more recently, Heineken Zero. But when it comes to a lovingly-crafted independent offering, the non-alcoholic lager shelves have been rather deserted.
Not so much anymore, it seems. Earlier this year we began seeing a rather striking nun clutching a bottle of lager, and we were driven to investigate further. Scroll forward a few months and we’re sat in a shared office space in West London chatting to Luke Boase, an entrepreneur and the founder of Lucky Saint Beer. In the space of only seven months, Luke’s brew has found its way onto the shelves in over 700 national establishments, quickly establishing itself as the best non-alcoholic lager on the market.
Luke Boase, Lucky Saint – the story
His tale is fascinating – a real entrepreneurial success story that begins with him daydreaming his way through a previous job, sees him traversing Europe in the search for a likeminded brewer, and ends up with something that we think anyone choosing not to drink should try. It seemed a tale worth telling, so we sat him down, switched on our podcasting equipment and let him loose.
Strap on your ear goggles and click above to get started.
Podcast description: Two of the best new non-alcoholic brews on the block come together to discuss the way the non-drinking world is evolving. This edition of the Real Podcast finds Real Kombucha co-founder, Jon Wilks, chatting with Luke Boase, the founder of Lucky Saint Beer.